MAJOR MOTORS CELEBRATES MAGIC 50 YEAR MILESTONE
The golden glowStarting his own career in 1971 as a junior service clerk, Mr Pearce is also celebrating his own 50-year anniversary in the business. From clerk to accountant, to Managing Director for 34 years (since 1987), Mr Pearce has sailed his ship with Major Motors and Isuzu Trucks. Following in the same spirit, his son Daniel, also started a career as a junior clerk in 1999, going on to become the General Manager of their Bibra Lake dealership. Staff longevity appears to be a common theme, which Mr Peare said contributed to Major Motors’ ability to build lasting connections with businesses in the area. “We believe the secret to success is having people stay with us,” Mr Pearce said. “Our customers are used to seeing familiar faces at the dealership, with many of our 200-plus staff being with us for well over 20 years. “This is very much a business where we treat everyone as part of the Major Motors family, whether it’s our customers or our employees.”
The short of Major Motors’ long historyThe story of Major Motors harks back almost 80 years to 1934 when entrepreneur Mr Young purchased Attwood Motors. Dealing in a diverse range of cars and trucks, in 1971 the business repositioned its commercial vehicle dealerships in Western Australia as Major Motors of Belmont and Fremantle—selling Holden commercial vehicles and Bedford trucks. One year later in 1972, Major Motors secured an Isuzu-General Motors franchise, going on to sell both Bedford and Isuzu product successfully until Bedford trucks were phased out in the early 1980s. They also relinquished Holden at the same time to concentrate solely on the Isuzu product, which was quickly gaining popularity in the market. Since the company’s inception in 1971, Major Motors has never hesitated to move with customer demand, upgrading facilities and their footprint steadily in Western Australia over a 50-year timeframe. Notable moments in the company’s history include:
- 2002 — Major Motors took ownership of Jem Truck Sales, now operating as South West Isuzu in Picton.
- 2006 — Major Motors opened a 48,000 square metre flagship sales and service site at Forrestfield.
- 2009 — saw a parts and service outlet added to the Pilbara region in Port Hedland, which was upgraded to a new state-of-the-art facility in 2020.
- 2016 — saw the construction of a purpose-built dealership at Bibra Lake, with Major Motors relocating from a previous site at O’Connor to offer better service to customers around the city of Perth.
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