Nov 04, 2020 0min read

Capital equipment is a hot topic this year, with an extended suite of government stimulus measures providing an attractive incentive for business investment. Combined with the federal government’s budget announcement earlier this month—which sees the spotlight on associated infrastructure and construction sectors—confidence remains steady across Australian industry, with consequent demand for heavy commercial vehicles to help bear the load.

With a keen eye on the building demand, Isuzu Australia Limited (IAL) has made further moves to strengthen their national sales management team, re-deploying key personnel and adding the role of National Dealer Sales Manager to the docket. Mr Craig White, formerly IAL’s Dealer Zone Manager for South and Western Australia, was promoted to the position in early October. IAL National Sales Manager, Les Spaltman, commented on the appointment.

“We’ve made the important decision to support our exceptional dealer network and our customers by strengthening IAL’s senior sales management team,” said Mr Spaltman.

“The role of National Dealer Sales Manager has been introduced to ensure our customers get the most from their experience with Isuzu, and the best possible outcome when buying Australia’s market-leading product.

“With Craig’s expertise added to the mix with our highly experienced National Fleet Sales Manager, Tony Kerr, we have the ability to stretch our legs and aim for even higher sales volumes in the coming years. “Craig has done fantastic work for Isuzu and I have every confidence he will continue to excel in his new role,” added Mr Spaltman.

Mr White’s appointment and re-deployment of vital personnel— including the promotion of Marcela Godoy to Sales Operations and Inventory Manager—signals IAL’s commitment to Isuzu Trucks’ future growth, allowing senior IAL leadership opportunities to focus on high-level strategy.

As National Dealer Sales Manager, Mr White brings with him a decade-long career in automotive sales, including extensive experience with key accounts in companies such as Michelin Tyres, and three years leading Isuzu Trucks’ dealer sales team in South and Western Australia.

Reflecting on his past experience, Mr White said, “From my time out in SA and WA I have a good feel for the economic climate and the buyer’s market, which can be quite different to what is experienced in the eastern states. This will assist in maintaining my focus on delivering from a national perspective and ensuring that we have the right strategies in place to support the needs of each state and market.

“I’m looking forward to improving what we’ve done already, and to really putting an exclamation mark on why Isuzu is the number one truck brand in Australia. He hopes to add value to the sales team by bolstering relationships between customers, dealers and Isuzu management. He is also keen to see IAL’s Zone Managers further empowered with tools to support Isuzu’s growing dealer network.

“Part of my goal is to help streamline some of the processes between Isuzu, our zone managers and our dealerships, which will ultimately make it easier for them to sell product."

“COVID has highlighted the importance of inventory management, getting the right stock on the ground at the right time, and I’ll be working on this is as a priority. “But my key message to our dealer network and zone managers is this, we are number one. How can we be better?”

Les Spaltman endorsed this approach, “One of my constant messages in talking to our sales team and our dealer network, is the importance of capitalising on every opportunity, from an enquiry about a Ready-to-Work N Series Tipper to a waste fleet looking at our tare-weight saving dual control models.

“The desire to do better, to ask ourselves how we can continue to grow and what else we can do, is at the heart of this thinking, and Craig is a welcome asset in our team,” he said. 

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