THE END OF THE BEGINNING: AUSTRALIA’S EV TRANSITION

Isuzu Comment: Grant Cooper, Chief of Strategy at Isuzu Australia Limited.
Amidst the United Nations Climate Change Conference in Glasgow, also known as COP26, Australia attends as a high income, high emitting, fossil fuels dependent economy, but nonetheless, with a semblance of a deal in hand. Given the twists, turns and synapses expended just to have Australia represented at such an important summit, it’s fair to say, this country’s path to net zero emissions by 2050 is set to be long, winding and not to mention bumpy. This particularly for a national economy that depends so heavily on the export of fossil fuels to energy intensive, developing economies around the world. Experts predict the outcomes of COP26 are unlikely to see a major breakthrough of the likes of Paris or Kyoto. But pledges on ending the use of coal, a sunset on diesel engine production and a strong commitment to net zero emissions by 2050 are all but a given.Consumer led
Given these juxtapositions, it’s a tricky setting, and especially so for those in the Australian road transport sector, where the pace of change towards decarbonisation is no longer at a jog but closer to a sprint. For many Australians, these goals are as achievable as they are timely, but as a truck OEM in Australia, this leaves my employer, Isuzu Australia Limited (IAL), in a challenging position. In the industry in which we operate, one phrase consistently rings true; ‘customer is king’, and as the push towards more sustainable, environmentally congruous transport solutions becomes an eager shove, it’s clear to see where the source of the agitation radiates from—industry and consumers.
Australian as…
Take the recently revived Ampol fuel brand as a case in point. After making a comeback in 2019 and transitioning away from the Caltex branding, Ampol recently announced it would be committing a minimum $100 million spend on future energy projects to 2025. This was a part of the Australian brand’s Future Energy and Decarbonisation Strategy and a key pillar of Ampol’s overall strategy to reach operational net zero emissions by 2040. The Ampol strategy sets out staged targets for operational emissions reductions to 2040, and importantly, pledges the development of future energy solutions for us, the consumer. These solutions take the shape of electrification, hydrogen, gas, biofuels and carbon mitigation. Ampol are reading the room too, collaborating with the likes of Tesla and Adelaide-based sustainable energy developers, Enerven. The idea is to repurpose its abundance of existing infrastructure and distribution networks, whilst juggling the concepts of energy security and orderly energy transition.Flag on the hill
As the Ampol timelines signal, orderly and responsible transition of this kind takes time and must take stock of Australia’s unique geography, demographic and road transport dependence. Ampol are backing liquid fuels to 2030 but know all too well that Australian consumers are demanding lower emissions still. From a fuel refiner, and Australia’s only refiner at that, the strategy certainly plants a bold flag on the hill.An evolving process
Isuzu too has a long history of collaborating with end users to satisfy demand, and in so doing, has evolved its own carbon neutral narrative.
The appetite
So, what shape does this consumer demand take, and how well prepared are we as a nation to realise it? IAL’s own research report, aptly titled, The Future of Trucking (FoT), provides a unique, truck-specific insight, but the results were mixed. Fitting the pattern, consumer appetite for EV was strong with 68 per cent of the 1,000 plus respondents believing electrified trucks would play a key role in the future of the industry.
Density blues
To realise the same uptake in the commercial trucking space, the discussion condenses down to a key issue… battery density. Namely the increase in energy density in lithium-ion batteries and the corresponding drop in cost that comes along with it. Battery energy density is the amount of energy that can be stored in the same amount of weight. As energy density increases, more energy can be extracted from a battery pack of the same weight. The good news is, those density levels have almost tripled since 2010, meaning longer ranges and reduced cost—a compelling proposition on a number of fronts. Indeed, strategic research providers, Bloomberg New Energy Finance, estimates that the average price of a complete battery pack was about $1,180 per kilowatt-hour in 2010. By 2020, it was down to around $130 per kilowatt-hour. Ultimately, this is a key factor in what makes it possible to produce a viable, end use vehicle. Perhaps the best example of this year-on-year gain can be found in the Tesla Model S, which first came to market with a 402 km range per charge. The most recent Model S with its Long Range Plus battery pack can now achieve 628 km of range per charge. That’s a 20 per cent year-on-year increase, whilst retaining the same battery pack design. Let’s not forget that this is an evolving process and advancements need to be made alongside other improvements such as mass reduction (shedding weight), aerodynamics, battery management system optimisations, drive unit efficiencies, energy retention through regenerative braking and the continued investment in another key element, that being fast charging. This phase has been labelled the ‘end of the beginning’; the shift out of ‘early adopter’ and into mainstream.The Isuzu approach
It’s within this context that we can announce Isuzu’s plans for the future of EV, not only internationally, but at home in Australia too. Outlined within Isuzu Motors’ (Japan) latest Mid-Term Business Plan, the key focuses of this strategy include Isuzu’s overarching proposal and timelines for transition, the brand’s carbon neutral strategy and vision to 2050, and what this strategy means from a product standpoint globally and here in Australia.

The concept
In terms of an OEM produced product, we have reference in the form of the ELF Electric Walkthrough concept truck, first displayed at the 46th Tokyo Motor Show in 2019. In a recent innovation boon of Australia, this concept vehicle left Japanese shores and landed at IAL headquarters in Melbourne. This was a first for Isuzu globally and speaks to the extremely high regard Australia is held in as a frontline, early adopter market.



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